Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business. Traditional marketing such as catalog mail, trade magazines, direct mail, TV or radio involves passive participation by your audience and targeting can very greatly from one medium to another.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion -Wiki . Google the word "Car". All of the advertisements visible on the right side and sometimes above the search results are ads that a business paid for.

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